What’s a real estate love letter, and why should you avoid them?
0:23 – Tyler received a real estate love letter, and Jason reads it.
1:01 – The letter was cringy!
1:16 – 7 HUGE Fair Housing protected classes.
1:59 – Why love letters are an issue for buyers (and buyer agents).
3:55 – Love letters are an issue for sellers as well (and seller agents).
5:00 – Agents, you cannot discriminate on these protected classes…even if your sellers direct you to
6:02 – You CAN discriminate on non protected things like price, possession, and appraisal guarantees. Do your research, customize the offer to the sellers, make it competitive, and then appeal to their emotion to seal the deal.
8:12 – Offer summaries FTW! Make a summarized list in simple language.
11:27 – What’d we learn today?
12:58 – Bloopers
13:25 – National Association of Realtors Fair Housing ad
*No broken hearts were harmed in the filming of this real estate discussion.
Please contact us to tell us you love us, you want to hire us! Call or text:
Realtors with Hive Collective at Presidio Real Estate:
Tyler Cazier: 801-210-0230
Aric Wiszt: 801-228-7687‬
Lender with Elite Team at Security Home Mortgage:
NMLS: 178787
Jason Christiansen: 801-669-7271
NMLS: 240472
A Production with Security Home Mortgage’s Jason Christiansen, and Hive Collective at Presidio’s Tyler Cazier and “Mr. Suit” Aric Wiszt.